Australia: Stolichnaya has signed a five-year distribution deal with island2island Beverage Company.

Martini targets next generation

28 September, 2011

Martini has set its sights on recruiting a younger generation of consumers with a new global campaign entitled Luck Is An Attitude.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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